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Are you a business owner struggling to get more views on your YouTube videos? You’re not alone. Many entrepreneurs find their videos disappearing into the void of the internet. But don’t worry – we’re going to change that today. As a business owner, getting more views on your YouTube videos isn’t just about chasing numbers. It’s about expanding your reach and funneling potential clients into your ecosystem. In this post, we’ll explore six hidden strategies that can help you get more views on your YouTube videos without creating additional content or spending hours on editing. These tactics are designed to work smarter, not harder, to boost your YouTube performance and grow your business. 1. Create Strategic Playlists First up, let’s talk about playlists. These are often overlooked, but they’re gold for increasing your video views. Think of playlists as a way to group your related videos together. When you do this, you’re creating a binge-worthy experience for your viewers. It’s like Netflix, but for your business content! Here’s why playlists matter: they encourage viewers to watch multiple videos in succession. This increases watch time and session duration, which are like little love notes to YouTube’s algorithm. The more of these signals you send, the more likely YouTube is to recommend your videos to potential clients. When creating playlists, think about themes or topics that resonate with your target audience. For example, if you’re in nonprofit accounting, you might have playlists like “Nonprofit Accounting Tips,” “Donor and Grant Management,” or “QuickBooks Setup for Nonprofits.” Use keyword-rich titles for your playlists and write compelling descriptions. This way, you’re not just organizing your content – you’re making it more discoverable to potential clients too. By organizing your content into themed playlists, you create a binge-worthy experience for your viewers, ultimately helping you get more views on your YouTube videos and attracting more potential clients. 2. Utilize YouTube Cards Next up, we have YouTube cards. These are those interactive elements that pop up during your video, linking to other content. They’re like little signals guiding viewers to more of your valuable business insights. Using cards is a great way to keep potential clients engaged and on your channel longer. When you’re talking about a topic related to another video you’ve made, mention it! Tell your viewers to click the card or check the description for the link. It’s an easy way to provide additional value and keep people watching your business content. Don’t go overboard though. I’d recommend using two or three cards per video. Place them at strategic points where they’re relevant to what you’re discussing. It’s all about enhancing the viewer’s experience and guiding them through your business expertise. 3. Develop Video Series This is a fantastic way to build anticipation and keep potential clients coming back for more. Think about a challenge your ideal clients face. Could you break it down into a multi-part series? When you create a series, you’re not just making videos – you’re telling a story about your business expertise. Mention your series at the beginning and end of each video. For example, you might say, “This is video two of our five-part series on [topic]. If you missed the first video, check the link in the description.” This approach does two things: it encourages subscribers to return, and it improves viewer retention and channel loyalty. Plus, it gives you a clear content plan for your business, which is always a win! 4. Optimize Your Channel Homepage Your channel homepage is prime real estate for showcasing your best content. Think of it as your YouTube storefront – you want it to look professional and guide potential clients to your best stuff. Customizing your homepage is pretty straightforward. Just go to YouTube Studio, click on “Customization” in the left menu, and select “Layout.” From there, you can organize your homepage sections. What should you include? I like to have a section for upcoming live streams (if that’s part of your business marketing strategy), and then a few playlists that showcase different aspects of your expertise. By organizing your homepage thoughtfully, you’re making it easy for potential clients to navigate your content and find what they’re looking for. A well-organized homepage not only improves user experience but also plays a crucial role in helping you get more views on your YouTube videos by guiding viewers to your best business content. 5. Implement End Screens End screens are another underutilized feature that can help you get more views and grow your business. These appear in the last 5-20 seconds of your video, and they’re a great way to promote other content or encourage subscriptions. Adding end screens is simple. In YouTube Studio, edit your video and click on “End screen” in the sidebar. From there, you can add elements like a “Subscribe” button or suggestions for other videos that showcase your expertise. 6. Focus on YouTube SEO Let’s talk about YouTube SEO. This is how you get your business videos found in search results, both on YouTube and Google. The key areas to focus on are your video titles, tags, and descriptions. Make sure to include your target keyword in all three. But remember, we’re writing for potential clients first, so keep it natural and focused on the value you’re providing. Creating compelling thumbnails is also crucial for SEO. These little images are often the first thing potential clients see, so make them count! Aim for a 4-5% click-through rate for business-related content. If you’re not hitting that, it might be time to tweak your thumbnails or titles to better appeal to your target audience. For keyword research, I recommend using tools like TubeBuddy or vidIQ. They can help you find relevant keywords and optimize your content for search, making it easier for potential clients to find your business videos. By implementing these six hidden strategies, you can get more views on your YouTube videos without creating additional content or spending hours on editing. Remember, getting more views on

Are you looking to grow your business with YouTube but unsure where to start? You’re in the right place. In today’s digital landscape, YouTube isn’t just for entertainers and influencers. It’s a powerful platform for businesses to attract clients and boost their brand visibility. The best part? You don’t need to focus on traditional monetization methods to see results. As someone who specializes in helping businesses leverage YouTube for growth, I’m excited to share the five key elements you need to turn your YouTube channel into a lead-generating powerhouse. 1. Rethink Monetization for Business Growth on YouTube The first step in using YouTube to grow your business is to shift your mindset. Many business owners approach YouTube with a creator’s perspective, focusing on views, subscribers, and AdSense revenue. However, as a business owner looking to grow with YouTube, your goal is different. You’re not after just any views—you want the right views from potential clients. Instead of worrying about joining the YouTube Partner Program or hitting specific subscriber milestones, focus on using YouTube as a tool to attract leads and clients. Your success metric isn’t ad revenue; it’s the number of qualified leads entering your sales funnel. This approach is key to effectively growing your business on YouTube. 2. Define Your Main Offer to Align Your YouTube Business Strategy Before you start creating content to grow your business on YouTube, you need a clear understanding of what you’re offering. This could be one-on-one sessions, a group program, a course, or any other product or service. Having a defined offer helps you create content with intention and is crucial for your YouTube business growth strategy. Every video you produce should ultimately guide viewers towards this offer. Ask yourself: “What business goal do I want to achieve with each viewer who experiences my content on YouTube?” This clarity will inform your content strategy and make your channel more effective at driving real business results. 3. Create a Compelling Lead Magnet to Convert YouTube Viewers A lead magnet is a free resource you offer in exchange for a viewer’s contact information, typically their email address. It’s a crucial step in converting YouTube viewers into potential clients and growing your business through the platform. Your lead magnet should provide immediate value and serve as the first step towards the transformation you promise. For example, I offer a 90-minute YouTube Quick Start Guide that helps complete beginners set up their channel for business growth. It gives them a quick win while demonstrating the value of my expertise. When designing your lead magnet to grow your business with YouTube, consider: What’s the first step your ideal client needs to take? What can you offer that provides a quick win? How does this lead magnet connect to your main offer? Remember, a free lead magnet often performs better than a paid one on YouTube. Viewers who’ve just discovered you are more likely to opt in for a free resource, allowing you to nurture the relationship over time and grow your business steadily. 4. Develop a Strategic Content Plan for YouTube Business Growth Now that you have your offer and lead magnet in place, it’s time to create content that drives traffic to your lead magnet and helps grow your business on YouTube. I recommend focusing on four types of videos: Anchor Videos: These are your core how-to or tutorial videos that provide practical value to your audience and demonstrate your expertise. Shifting Perspectives Videos: These videos challenge common misconceptions in your industry or introduce new ways of thinking about a problem, positioning you as a thought leader. Objection-Combating Videos: Address common objections or concerns your potential clients might have about working with you or implementing your solutions. Personal/Client Story Videos: Share your own experiences or case studies of clients who’ve achieved success with your methods, showcasing the real-world impact of your business. By creating a mix of these video types, you build a “binge-worthy” channel that keeps viewers engaged and moves them closer to taking action, effectively growing your business through YouTube. 5. Implement an Email Follow-up Sequence to Maximize YouTube Business Growth Once someone downloads your lead magnet, your job isn’t done. In fact, it’s just beginning. Many people download lead magnets but don’t immediately consume them. That’s why a strategic email follow-up sequence is crucial for maximizing your business growth from YouTube leads. Your email sequence should: Encourage recipients to use the lead magnet Provide additional value and insights related to your YouTube content Build your authority in your niche Gradually move the subscriber closer to your main offer Creating an effective email sequence can be challenging, which is why I recommend using proven templates. Personally, I’ve had great success with Jeff Felton’s “Creator’s Welcome Sequence” course. It provided templates and guides that helped me create high-converting email sequences in just one sitting, significantly boosting my business growth from YouTube leads. Accelerate Your Business Growth with YouTube Growing your business on YouTube doesn’t have to be about chasing subscribers or ad revenue. By focusing on these five elements—rethinking monetization, defining your offer, creating a compelling lead magnet, developing strategic content, and implementing email follow-up—you can turn YouTube into a powerful lead generation tool for your business. Remember, the key to growing your business with YouTube is to approach the platform with a business mindset rather than a creator mindset. Focus on attracting the right viewers, providing value, and guiding them towards your offers. With this strategy, you’ll be well on your way to growing your business fast on YouTube—no traditional monetization required. Ready to accelerate your business growth with YouTube? Check out these additional resources: my free 90-minute YouTube Quick Start Guide for Business Growth and my free 3-part video training to help you revive your channel.

Business owners are constantly seeking innovative ways to reach their target audience and establish thought leadership. One powerful strategy gaining traction is repurposing YouTube videos into podcasts. This approach not only expands your business’s reach but also caters to different audience preferences. In this guide, we’ll walk you through the process of turning your YouTube videos into compelling podcast content to grow your business. As a business owner, your time is valuable, and maximizing the impact of your content is crucial. By repurposing your YouTube content into podcasts, you can: Reach a wider audience of potential clients or customers Maximize the ROI of your content creation efforts Cater to different learning and consumption styles of your target market Establish your brand as an industry authority across multiple platforms Understanding the Shift in Content Consumption for Businesses The way potential clients and customers consume information is evolving. While some prefer the visual engagement of YouTube, others enjoy the flexibility of listening to podcasts during their commute or while multitasking. As content strategy expert, Amber Figlow points out, “We have to realize that these spaces are evolving and we kind of have to evolve our mindset along with it.” By adapting your content strategy to include both YouTube and podcasting, you’re ensuring that your business message reaches your audience in their preferred format. Preparing Your Business’s YouTube Content for Podcasting Not all YouTube videos are suitable for direct conversion to podcasts. Here are some tips for selecting and creating business content that works well in both formats: Focus on topics that showcase your expertise and provide value to your target market Use descriptive language in your videos to paint a picture for future podcast listeners Structure your content with clear talking points that translate well to audio format When planning your content, consider adopting a “hero content” strategy. This approach allows you to create a core piece of business-focused content that can be adapted across multiple platforms, maximizing your time investment. Technical Aspects of Converting Videos to Podcasts Extracting high-quality audio from your YouTube videos is the first step in creating your business podcast. Here are some key points to consider: Invest in good audio equipment for your YouTube recordings to ensure a professional sound for your podcast Use software like Descript or Riverside.fm (use code JamarDiggs for 15% OFF) to easily extract audio from your video files Edit your audio to remove any visual references or segments that don’t make sense in an audio-only format Amber suggests, “Even if you don’t have an editor or you don’t have a content manager, you don’t have anybody helping you, Descript and some of the other tools out there will do this for you in almost an instant.” Content Strategy for YouTube-to-Podcast Repurposing in Business Developing a strategy that works for both platforms is crucial for busy business owners. Here are some tips: Plan your content calendar to include topics that address your clients’ pain points and showcase your solutions For visually-dependent content (like product demos), consider recording separate audio versions that focus on benefits and use cases Use a consistent structure across your content to make repurposing easier and reinforce your brand message Efficient Workflows for Dual-Platform Content Creation As a business owner, your time is precious. Here’s how to streamline the content creation process: Batch your content creation: Set aside specific days for planning, recording, and editing Use templates and tools to organize your content calendar Prioritize your primary platform, but keep the secondary platform in mind during creation Amber describes her process: “I do all my research once a quarter typically is where I’m researching my topics, my ideas and what I’m going to produce over the next 12 weeks, and then from there, each month I sit down and I script all the videos.” Optimizing Your Business Podcast Content To make your podcast stand out and attract potential clients: Write compelling podcast descriptions that highlight the value for your target audience Use industry-specific keywords in your show notes for better discoverability Cross-promote your podcast on your YouTube channel and vice versa Consider creating blog posts from your podcast transcripts for additional SEO benefits and to provide another touchpoint for potential clients. Scaling Your Content Repurposing Strategy As your business grows, consider: Outsourcing parts of the process, such as editing or show notes creation Investing in better equipment and software for improved quality Exploring other platforms to further repurpose your content and reach more potential clients Remember, it’s okay to start small and scale up as your business and content strategy grow. Measuring Success and Iterating To ensure your repurposing strategy is effective for your business: Track key metrics for both your YouTube channel and podcast (e.g., engagement rates, lead generation, client inquiries) Gather feedback from your audience and clients on both platforms Continuously refine your approach based on performance and audience response Turning your YouTube videos into podcasts is a powerful way to expand your business’s reach and cater to diverse audience preferences. By following the strategies outlined in this guide, you can create a sustainable and efficient content repurposing workflow that supports your business growth. Remember, as Amber wisely notes, “The best strategy by far for you is the one that works for you. That works with your schedule, your mentality, the way that you want to approach content.” Take these tips and adapt them to fit your unique business style and goals. Start small, be consistent, and don’t be afraid to experiment. With time and practice, you’ll develop a content repurposing strategy that allows your business to thrive across both YouTube and the podcasting world, attracting more clients and establishing your brand as an industry leader. Connect with Amber Figlow  Wesbite: https://www.amberfiglow.com/ YouTube: https://www.youtube.com/@amberfiglow 🗓 The Content Planner (FREE Airtable template) Resources from Jamar 🆓 YouTube QuickStart Guide 🔎FREE TRAINING: Revive Your Channel From Ghosted to Growth

Converting your personal YouTube channel into a brand account can be tricky, but it’s an important step for many service providers and content creators looking to optimize their YouTube presence. In this blog post, I’ll walk you through the process to ensure you move your channel safely and efficiently, without risking the loss of your content or subscribers. Why Move Your YouTube Channel to a Brand Account? Moving your personal YouTube channel to a brand account has several advantages. It allows multiple people to manage the channel without sharing login details and provides more robust branding options and access to third-party tools. Step-by-Step Guide: How to Move Your YouTube Channel to a Brand Account Step 1: Create a New Brand Account First, you need to create a new brand account. This brand account will serve as a shell that you will transfer your personal YouTube channel into. Here’s how to do it: Go to the top right-hand corner of your YouTube page and click on your profile picture. Select “Settings” from the dropdown menu. In the “Account” section, click on “Add or manage your channels.” Click “Create a new channel” and enter the same name as your existing channel. Step 2: Transfer Your Channel to the Brand Account Now, you’ll move your existing YouTube channel to the newly created brand account. Follow these steps carefully to avoid any mistakes: Go back to your original YouTube channel and navigate to the “Settings” page. Select “Advanced settings” and click on “Move channel to a brand account.” Choose the brand account you just created as the destination. Confirm the move by clicking “Replace” and follow the prompts to complete the process. Important Note: This process will replace the content of the brand account with the content of your original channel. Make sure you double-check everything before proceeding. Step 3: Check Your Brand Account After the transfer, refresh your YouTube page. You should now see your original channel content under the new brand account. This ensures all your videos, subscribers, and settings have moved over successfully. Step 4: Add or Remove Managers One of the key benefits of a brand account is the ability to add or remove managers. This allows others to manage your channel without sharing your Google account credentials. To do this: Go to the “Settings” page of your brand account. Select “Add or remove managers” and follow the prompts to grant access to additional users. Optimize Your YouTube Channel Setup Download my free YouTube Quickstart Guide, which includes video tutorials, templates, and resources to help you set up and optimize your channel the right way. This guide is especially useful if you are in the process of setting up your YouTube channel and want to ensure everything is done correctly.